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Dear Moxie Maven:
How do I find the people that are really interested in what I have to say online? It is great to have 3,000 people following, but it doesn't make any difference in my bottom line if those 3,000 people don't care about what I am saying. So how do I find relevant followers that are ready to hear my message?
— Not About Numbers
Dear Not About Numbers:
You are completely correct. Numbers are not everything in the social media game; it goes back to the quality verses quantity question.
Before we talk about relevance, I want you to understand something about just basic marketing. When you put an advertisement in the newspaper not everyone that looks at it will be interested in what you are selling, in that case you are more interested in reaching a larger number of people in order to find enough of the people that might be interested in buying your product. This would be a case where you are more interested in quantity.
Now, take that example one step further and imagine there are several publications that you can choose from, each one reaching a different subset of the populations. In other words the different papers have a unique demographic that they reach. Then you would make a decision based on the quality of the reader and you would want to place an ad in the paper that was reaching your demographic.
As you can see there are cases when you are worried about numbers over quality, and other times when you should be strictly concerned about the quality of those numbers.
What does this mean to your social media following?
When you are first getting started you want to concentrate on numbers, so that your message is going out to a larger number of people, and in those numbers you will find a typical marketing response of about 1 percent.
Your goal, however, should be to get more relevant followers as you go, thus getting a higher response rate.
In order to go after the quality followers the first step is to know what demographic you are trying to hit.
Let's say you know that your demographic is a female between the ages of 30 and 45 with children, she owns her home, and drinks wine. Then you have a place to start and you can search based on interests on most of the social media sites.
You will need to actively pursue adding your demographic of interest into your followers list, but once you begun an amazing thing happens — they start to find you!
Jennifer Kettlewell lives in Grand Junction and is known as the Moxie Maven. She is the creator of the Moxie Mafia system. As a mother of four she understands that time is precious, and when it comes to running a business there is no spare moments to do anything, let alone play online. The Moxie Mafia system is a social media training program designed to teach at your pace. Visit www.moxiemafia.com for more information.
Dear Moxie Maven:
How do I find the people that are really interested in what I have to say online? It is great to have 3,000 people following, but it doesn't make any difference in my bottom line if those 3,000 people don't care about what I am saying. So how do I find relevant followers that are ready to hear my message?
— Not About Numbers
Dear Not About Numbers:
You are completely correct. Numbers are not everything in the social media game; it goes back to the quality verses quantity question.
Before we talk about relevance, I want you to understand something about just basic marketing. When you put an advertisement in the newspaper not everyone that looks at it will be interested in what you are selling, in that case you are more interested in reaching a larger number of people in order to find enough of the people that might be interested in buying your product. This would be a case where you are more interested in quantity.
Now, take that example one step further and imagine there are several publications that you can choose from, each one reaching a different subset of the populations. In other words the different papers have a unique demographic that they reach. Then you would make a decision based on the quality of the reader and you would want to place an ad in the paper that was reaching your demographic.
As you can see there are cases when you are worried about numbers over quality, and other times when you should be strictly concerned about the quality of those numbers.
What does this mean to your social media following?
When you are first getting started you want to concentrate on numbers, so that your message is going out to a larger number of people, and in those numbers you will find a typical marketing response of about 1 percent.
Your goal, however, should be to get more relevant followers as you go, thus getting a higher response rate.
In order to go after the quality followers the first step is to know what demographic you are trying to hit.
Let's say you know that your demographic is a female between the ages of 30 and 45 with children, she owns her home, and drinks wine. Then you have a place to start and you can search based on interests on most of the social media sites.
You will need to actively pursue adding your demographic of interest into your followers list, but once you begun an amazing thing happens — they start to find you!
Jennifer Kettlewell lives in Grand Junction and is known as the Moxie Maven. She is the creator of the Moxie Mafia system. As a mother of four she understands that time is precious, and when it comes to running a business there is no spare moments to do anything, let alone play online. The Moxie Mafia system is a social media training program designed to teach at your pace. Visit www.moxiemafia.com for more information.
