News
ENLARGE
GRAND JUNCTION, Colo. — The Business Incubator Center is getting into video.
In an effort to make Incubator clients’ Web sites more interactive, Incubator Director Chris Reddin is urging businesses to make quick, one-minute videos introducing their products or services.
It was Incubator Web site designer Andrew BE’s idea.
“He understands how technology affects business,” Reddin said. “Andrew said video is a great way to make a site more engaging.”
BE provided the concept and 23-year-old Jeremiah Cadman figured out how to make it work, Reddin said.
Cadman finished his studies in mass communication at Mesa State College in December, and he built the Incubator video lab for his internship. Incubator clients have free use of the video lab, located upstairs of the Incubator office building, 2591 B 3/4 Road.
While there are a number of professional video production companies in town, some Incubator businesses cannot yet afford the investment, Reddin said.
“We’re not here to do production quality video. We want to partner with the video production companies in town,” Reddin said. But “this is a way for those who can’t afford to hire companies to make something better quality than they’d get off their Webcam.”
Cadman built the lab by taking out a wall, painting the room and building the frame for the green screen. He purchased all of the equipment, including computers, foam, a camera, lights and sound equipment. Cadman also wrote the user’s manual.
The major part of the $12,000 investment went into lighting, Reddin said.
“We’ll be shooting (footage) in here as well as in the field,” Cadman said.
“Video is an increasing trend on Web sites,” Reddin said. It’s a good way for small businesses to personalize themselves to their customers, Reddin said.
“I’ve been pushing it with our clients for two years.”
Incubator clients can schedule use of the lab by calling the Incubator at 243-5242.
Although he has already completed his internship, Cadman still spends about 15-20 hours a week at the Incubator.
“It’s my baby; I want people to get used to it,” Cadman said.
He wrote the user’s manual, including quick-start guides, to be understood by anyone, he said.
“Our notion was it should be user-friendly,” Cadman said.
A person can create a video alone or with an assistant.
Tuesday, Cadman sat at the computer videotaping Reddin as she stood under the lights inviting clients to use the video lab, and thanking the Lions Club and the Small Business Development Center for making it possible through funding.
In less than 15 minutes, they had created and posted online a 35-second video.
“It’s pretty simple,” Cadman said.
Reach Sharon Sullivan at ssullivan@gjfreepress.com.
In an effort to make Incubator clients’ Web sites more interactive, Incubator Director Chris Reddin is urging businesses to make quick, one-minute videos introducing their products or services.
It was Incubator Web site designer Andrew BE’s idea.
“He understands how technology affects business,” Reddin said. “Andrew said video is a great way to make a site more engaging.”
BE provided the concept and 23-year-old Jeremiah Cadman figured out how to make it work, Reddin said.
Cadman finished his studies in mass communication at Mesa State College in December, and he built the Incubator video lab for his internship. Incubator clients have free use of the video lab, located upstairs of the Incubator office building, 2591 B 3/4 Road.
While there are a number of professional video production companies in town, some Incubator businesses cannot yet afford the investment, Reddin said.
“We’re not here to do production quality video. We want to partner with the video production companies in town,” Reddin said. But “this is a way for those who can’t afford to hire companies to make something better quality than they’d get off their Webcam.”
Cadman built the lab by taking out a wall, painting the room and building the frame for the green screen. He purchased all of the equipment, including computers, foam, a camera, lights and sound equipment. Cadman also wrote the user’s manual.
The major part of the $12,000 investment went into lighting, Reddin said.
“We’ll be shooting (footage) in here as well as in the field,” Cadman said.
“Video is an increasing trend on Web sites,” Reddin said. It’s a good way for small businesses to personalize themselves to their customers, Reddin said.
“I’ve been pushing it with our clients for two years.”
Incubator clients can schedule use of the lab by calling the Incubator at 243-5242.
Although he has already completed his internship, Cadman still spends about 15-20 hours a week at the Incubator.
“It’s my baby; I want people to get used to it,” Cadman said.
He wrote the user’s manual, including quick-start guides, to be understood by anyone, he said.
“Our notion was it should be user-friendly,” Cadman said.
A person can create a video alone or with an assistant.
Tuesday, Cadman sat at the computer videotaping Reddin as she stood under the lights inviting clients to use the video lab, and thanking the Lions Club and the Small Business Development Center for making it possible through funding.
In less than 15 minutes, they had created and posted online a 35-second video.
“It’s pretty simple,” Cadman said.
Reach Sharon Sullivan at ssullivan@gjfreepress.com.
